Summary
Consumers have been through a lot these past few years —but they’ve been resilient.
They’ve found innovative ways to adapt to extreme circumstances, using technology to navigate uncertainty in new ways... And they expect your social enterprise, B Corp, charity or non-profit to do the same.
This is why we are seeing more and more people becoming purpose-driven consumers every day; currently making up about 45% of the consumer population - the largest segment (according to IMB, 2022).
Armed with this knowledge alongside consumer and organisation input, we have built-in the function for consumers to be able to shop by their values on the Greatest Good platform.
Do you want to be found by consumers who share the same values as you?