Marketing Strategy Made Simple

Strategy should always set out to be simple. However, in a world of increased fragmentation, hyper measurement and instant gratification, many brands lose focus and compensate with increased tactical activity that leads to ever diminishing returns.

A simple marketing strategy will act as a unifying guide for your business, place your customers at the heart of your decision making and create an effective evaluation criteria for your marketing operation.

In this practical and interactive session you will:

• Harness the effectiveness of qualitative and quantitative research
• Learn how to write compelling positioning statements and organisational purposes
• Identify and isolate your target audience across B2B and consumer demographics
• Create an objective framework that links marketing measures with business outcomes
• Organise your marketing activity across all channels, spaces and places

Suitable for organisation from any busines type and sector.