Summary
SEO v AEO - What answer engine optimisation means for SEO
With the increased emergence and use of answer engines, is there still a need for search engine optimisation (SEO)? Do we need to think about both search engine optimisation and answer engine optimisation.
With all the rumours and opinions, we sought the advice of an expert. Our presenter, Tim Hill, will be returning from a US conference getting all the latest research and insights on what SEO looks like in the future, what things we need to consider for AEO and what this means for our content creation.
Key topics to be covered include:
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Is SEO dead?
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What is AEO – Answer Engine Optimisation?
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What do I need to be considering for my organisation?
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When should I start thinking about making any changes to my content?
- How do I personalise content and messaging to cater for SEO/AEO as it evolves?
Our speaker
Tim is the Co-Founder and CEO of Social Status, the world's leading social media analytics and reporting tool for marketers. He is a digital and social media marketing leader with 8 years of experience in agency roles working across iconic consumer brands and Federal and State Government departments. Tim also writes and delivers social media education for Australia's peak marketing body, ADMA and has educated thousands of marketers over the years.
